31 March 2014

Visual stimulation at VAMFF’s Patternation



Words: Matt Willms
Images: Matt Willms

Explosive colour and bold, eclectic prints connect the juxtaposition of art, fashion and design at the Virgin Australia Melbourne Fashion Festival's Patternation exhibition.

Lia Tabrah of O.T.T by Lia T curated the visual feast, which "brings together two generations of iconic Australian artists and designers who are renowned for their innovative and fearless use of pattern".

Patternation is my first curation” says Tabrah, and “O.T.T (over the top) by Lia T is just me and everything I do and make, I am O.T.T".

Forming part of the VAMFF Cultural Program, Patternation is split over level two and four at The Carlton and divided further into multiple rooms, each one like the page of a colouring book where the lines, rules and instructions have been ignored.

Over 30 exhibitors are featured and although it’s easy to get lost in the splendour there is a high level of technique and craftsmanship on display.

Tabrah used to share a studio with I Scream Nails whose designs would not look out of place in an M.I.A. music video; the group of nail artists hit the scene in 2012 and have just recently opened their first salon in Collingwood.

Other highlights, and pop-culture anecdotes, include Melbourne born and London based Holly-Anne Buck’s Daft Vader and Kale Lagerfeld prints as well as Fionnbharr Pfeiffer’s Whoops I Did It Again chair and fashion.

Kate Geck’s Meditation Moment installation overrides the senses and transports participants to a psychedelic, kaleidoscopic house party, Garrett Huxley’s Croc Attack merges satire with disaster and the Hotham Street Ladies question fashion and art through their use of icing sugar in Spew AW14.

Di$count Univer$e may have had to pull out because Madonna and Katy Perry needed their pieces, but Patternation certainly doesn’t lack because of it.


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